Chicago, IL., June 18, 2019: M. Shane Canfield, CEO of Worldwide Assurance for Employees of Public Agencies (WAEPA) was a Meeting Chair of the 2019 PiMA Consumer Insights Conference. Part of his duties included hosting a panel on marketing.

The 2019 PIMA Consumer Insights Conference offered a deep dive into the distribution, marketing, and consumer experience surrounding the purchase of affinity and group benefits products. The event focused on marketing, data and technology strategies, tools and trends.

Shane Canfield, CEO of WAEPA, featured on the PiMA Panel at the 2019 Consumer Insights Conference.

From left to right: Shane Canfield, Cora Hall, Imran Mohammad, and Steve Czajkowski.

The panel Canfield facilitated was an educational session titled “Marketing Strategies that Made an Impact—Even Those that Missed the Mark” and included Steve Czajkowski, VP Market & Business Intelligence of Pathfinder Insights, Imran Mohammad, the Global Vice President of Strategy and Business Development for Aon, and Cora Hall, the Assistant Vice President of Group Benefits Marketing at The Hartford. These panelists highlighted practical examples of previous marketing tactics and named best practices every marketer should know.

“It was my pleasure to host the panel on marketing strategy,” Canfield said about the event. “It was an insightful, worthwhile experience to share knowledge with industry leaders and hear about how organizations similar to WAEPA are successfully serving their group members.”

If your organization is interested in becoming a member of PiMA, visit



Worldwide Assurance for Employees of Public Agencies (WAEPA), is a nonprofit association (not an insurance company) formed For Feds, By Feds. The goal of WAEPA is to provide access to products and services that promote the health, welfare and financial well-being of its members. After more than 75 years in business, WAEPA has over 46,000 members. For more information, visit, or give us a call at (800) 368-3484.