WAEPA Wins 2022 GAINer Marketing Award
This is the third consecutive year that WAEPA has been awarded a GAINer award for Government Marketing Excellence.
Falls Church, VA., October 18, 2022: WAEPA (Worldwide Assurance for Employees of Public Agencies, Inc.) announced that it is a GAINer award winner for the third consecutive year.
WAEPA has been recognized in the “Advertising” category for its Home IP and Over-The-Top Retargeting campaign. The goal of this campaign was to acquire new Group Term Life Insurance applications at a lower cost-per-application than all other active campaigns, while re-engaging previous website visitors.
These efforts involved identifying and targeting interested prospects, feeding them relevant, WAEPA-specific content which encouraged them to apply for coverage.
“We are honored to receive a GAINer award three years in a row and this is an incredible testament to the hard work that the entire marketing team does every day.”
Stacy Outlaw, WAEPA’s Chief Marketing Office
WAEPA received GAINer awards in the “Lead Generation” category in 2020 and 2021.
Learn more about the 2022 GAINer awards.