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WAEPA Wins 2020 PIMA Insights Award

PIMA’s annual competition recognizes outstanding achievement in marketing.

Falls Church, VA., June 29, 2020: WAEPA (Worldwide Assurance for Employees of Public Agencies) announced today that it has been named a Silver winner in the PIMA 2020 Insights Awards in recognition of their “Life Keeps Moving” campaign.

The PIMA (Professional Insurance Marketing Association) Insights Awards is a premier competition recognizing outstanding achievements in marketing. This year’s honorees include a variety of companies across the sponsored benefits industry.

WAEPA was recognized as the Silver Winner under the “Solicitation for Underwritten Product” category.

The “Life Keeps Moving” campaign used print activations on public transportation around the greater DC area in the past year. This campaign highlighted WAEPA’s commitment to helping Feds protect their family no matter where life takes them and save them money while doing it.

“Our marketing team is honored by this award. We created this campaign to play on the concept of transit and the fact that our product moves with you as life changes,” said Stacy Outlaw, Senior Vice President of Marketing at WAEPA. “Our hope is that Feds who saw this on their commute were able to learn more about WAEPA and the importance of life insurance.”

“We are extremely proud of our marketing team and their efforts to reach the Federal workforce in innovative ways. Congratulations to all the honorees who are helping advance our industry.” said M. Shane Canfield, CEO of WAEPA.

To learn more about the PIMA Insights Award you may visit: https://www.pimainsights.org/home


Worldwide Assurance for Employees of Public Agencies (WAEPA), is a nonprofit association (not an insurance company) formed For Feds, By Feds. The goal of WAEPA is to provide access to products and services that promote the health, welfare and financial well-being of its members. After more than 75 years in business, WAEPA has over 46,000 members. For more information, visit waepa.org, or give us a call at (800) 368-3484.


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