Senior Vice President, Marketing
Stacy Outlaw is an award-winning marketing executive with over 20 years of experience. She leads the team that is on a mission to make WAEPA the brand of choice among Civilian Federal Employees. Stacy’s department is responsible for brand strategy, digital marketing, media, sponsorships, public relations, increasing revenue, and building brand awareness through creative campaigns.
Stacy joined WAEPA in 2017, after working in the corporate and nonprofit sectors. Since then, she’s overseen new product launches, a complete overhaul of our branding materials, and a digital transformation project that helped bring WAEPA’s customer experience into the 21st century.
Stacy’s passion for the member experience is essential for attracting new membership to WAEPA, and her leadership in marketing has helped our organization earn new business, and retain more members.
Stacy earned a Bachelor of Science in Business from Lees-McRae College in North Carolina. While she’s creating cutting-edge marketing campaigns from our headquarters in Falls Church, Virginia, she can often be found with her usual from Starbucks, and a “killer” pair of shoes.